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Anyone online is at least aware of social media. However, business owners aren't all tapping into social media's potential; many don't use social media to connect with new contacts and create relationships that benefit their business. The following are a few great ideas for using social media to grow the profits of any business.
To boost your social media marketing, place a social media widget on your website. Putting a widget on your site is the way to glean followers for your site. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you're holding. It's a win-win for everyone.
Look on the top right hand corner of your blog. You'll see a Facebook LIKE box. This box lets people LIKE you on Facebook. By placing this on your blog it lets your consumers "like" you without even needing to go to your page. People are more likely to "like" your content if it is easy to do, and it also advertises your Facebook profile at the same time.
Link your social media to LinkedIn to expand your exposure. If you put a button on your blog that allows readers to share it on LinkedIn, you can quickly add to your potential readership. When your readers share you with their friends, even more attention comes your way. Since there are 100 million people on LinkedIn, you can achieve real success this way.
Whenever anyone follows your Twitter profile, you be sure to follow theirs right back! Many people expect this as a common courtesy. It shows that the company is friendly and respects its customers. You can make more loyal customers if you simply follow them back and give them a short tweet.
It is important to choose what you say carefully. Don't talk negatively about other people or businesses unless you can back things up with evidence. You don't want your posts to become the basis of a libel or defamation lawsuit.
Continually interact with your customers. Post comments on their blog posts and F acebook status if you feel this is appropriate. Avoiding getting into personal discussions with your customers, stick to product or industry related issues only.
Using social media to spread announcements and updates is great, but it should be simple. Tweets and posts, that can be absorbed quickly and are fun to read, are the ones that will likely be re-tweeted and passed along. Use images, instead of text, to give a quick dose of information in a small area of screen.
Hold a giveaway to increase followers quickly. To entice them to enter the contest, get them to sign up on your Facebook page or become a Twitter follower as an added incentive. Even if the prize is small, you'll see your followers skyrocket, and most of them will stick around after the contest has concluded.
Be active and comment on other people's posts. If you are very sociable, this can lead to a lot of sales for your business. One easy way to become visible is to dialogue with others who blog in your niche. The opportunities for networking this way are endless.
Answer as many questions people throw your way as possible. Check your profile a couple of times each day so that you do not miss anything.
Consider posting contests for freebies in your various social media profiles. Giving away free products is a great way to get followers to your profile. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.
It is important to constantly update the content on your social network pages. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Opt for bi-weekly updates.
Listen to what your customers say. Whenever you receive feedback, express gratitude for the input, and respond with further questions to help clarify the person's point. Take notes on feedback that you rec eive, and you might notice recurring comments which you can use.
When you do things that are meaningless, like tweet inspirational quotes, you show your followers there's nothing important that you have to say and that you're just looking for attention, this looks unprofessional and can harm your image. They will look at is as filler and be annoyed by it. If you're going to use inspirational quotes, make sure that you came up with them on your own.
Online contests or giveaways will generate more leads to your website. You could easily give away the products of your company as prizes to contest winners. Your customers and fans will enjoy this and this is a good occasion to market your products.
If using social media, let all current customers know. Invite them to "like" your page, and encourage them to share your page with their friends. This is great for you because it's advertising that you don't need to pay for. Also, it provides a credible and reliable source, which is better than a simple promotion.
Don't let your competition have all the pie. Practice the tips you just learned to create a logical, comprehensive and effective social media marketing campaign. Social media is not just for personal communications, it is increasingly a part of the business world.
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