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Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. This is a good way to let your customers know something exciting is happening that they may want to be a part of.
Be very careful of the hours that you send your customers text messages. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Provide a pr oduct or service of perceived value to the appropriate demographic. Provide value to get the attention of people outside of your friend circle. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. If you are targeting middle class families, you can send something family related.
Consider purchasing dedicated short codes rather than sharing codes. Although it can be expensive -- approximately ,000 -- it is possible to link them to your brand. After a while, people will make a connection between the code and your company. The price is more than justified because it allows you to sidestep costly legal battles. There is a chance that you may also be held liable if a code sharing company does something wrong.
Use your other marketing tools to let people know about your mobile campaign. You can advertise on social media websites, on your business website and even at your physical location. T his is a good way to maximize your campaign efforts, and to reach as many potential customers, and give them the chance to take advantage of special offers.
Make your mobile marketing messages compatible with as many platforms as possible. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. You can simplify messages easier than you can create different custom fit ones for various platforms. This KISS principle applies here.
Think about creating an app for a phone. This will make your customers want to keep coming back to see what you have to offer, as the application will allow you to make note of any specials or sales going on. It can build up your brand name's recognition, and it will drive more traffic to your site. Speak to a pro in development to see about app pricing since they vary so much.
You likely knew that it's possible to create and distribute free apps, but were you aware that it's super easy? If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. Be aware that you have a variety of different options to use here.
Be concise and user-friendly. Keeping the number of clicks to a minimum will maximize your success by minimizing your process. Mobile keypads are very small and difficult to type a lot on. For this reason, you want to use text messaging in your campaign only when it is essential.
When your mobile marketing message is easy to read and forward, your customer will be able to share your information with their friends. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Building an effective mobile website is a specialized task, considerably different from normal web design. Have a qualified profes sional design your mobile site if you want it to work perfectly.
Sending offers too often is annoying and will turn customers off. The highest results come from messages that are sent a few times a month. Make your customer think they will miss something if they do not take advantage of the offer. Don't offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.
Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. If your marketing campaign cannot work on any of the popular mobile devices, you risk the chance of losing customers due to technical issues.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company. When new customers see mobile marketing efforts they usually think it spam.
Mobile marketing can aggravate people if not used properly. Apply your mobile marketing efforts respectfully and consistently to get the best results. Resulting in your efforts will be a larger clientele.
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