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In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
For an email campaign to have maximum impact, the emails need to target mobile users as well. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Many people check email on mobile devices, so use this to your advantage.
Make sure to note your location on social networking sites. You need to do this to raise your business's local profile. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.
Have a telephone number database to assist your mobile marketing efforts. You need more than just cell phone numbers in the mobile marketing database. You really need to get their permission before starting. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.
Be sure to optimize your mobile sites for search engines. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
To maximize your campaign's success, you need to promote your call to action. Make sure you put ads on Facebook and on Twitter, and in your actual website. This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
Before a big sale, utilize mobile marketing to remind customers of the event. This is a good way to let your customers know something ex citing is happening that they may want to be a part of.
Don't forget to include links to your social media accounts on your main website. Many customers these days don't bother to search for a company's main site, but rather seek out their social media pages.
Don't ever message customers without a reason. Always make sure that what you're messaging them about is relevant and important. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren't advantageous to them. Customers aren't looking for humorous, personal messages from a business they patronize. They're looking for valuable information and ways to save money.
Have relevant content. Remember that everything you do has a purpose, so don't get caught up in the adrenaline of using mobile marketing. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. When you are providing the p roducts they truly need, they will reward you with their business.
Be somewhat stingy with how often you send offers. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If people think that another, possibly better, discount will be arriving soon, they won't jump on the current one.
To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Maintaining your principles is key to you being successful in your business plans.
In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. Simplify your opt-in process to make it easier for your customers.
Use maps that are clearly for mobile devices on your site to attract nearby consumers. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
Use your normal website to promote your mobile site. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. This way, customers are able to conduct business with you from their cell phone.
Be certain your mobile marketing content is functional on every platform your customers use. All of your messages should be able to be seen on a variety of different phones and platforms. Remember, it's easier to make one simple message to all your platforms rather than a custom-fit message to each one. Mobile marketing an d the KISS principle work well together.
Be aware of how the competition is using social media to market their products. You need to stand apart from the competition.
Now that you've read these tips, it's possible to understand what is needed to be a superb mobile marketer. You should know how to use the information that you will receive. Once you know what you are doing, you can make the power of mobile marketing your own.
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