In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Try to find out as much as you can about your target demographics when mobile marketing, because then you can target what they want and need. This way you are ahead of the curve; knowing you are giving your customers information they will be interested in and want to read.
It's important to promote your mobile marketing as much as possible, including in all social media markets. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
Your mobile campaign should give users the choice between accessing your mobile website or your regular website. If you have included flash on your website, only put a link to a mobile version.
Get involved with a picture-to-screen campaign. This allows customers' mobile phones to take pictures. Photos are then sent and posted to a digital screen. You can display these pictures in any format you wish.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. A recipient may regard it as invasive and pushy. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Keeping your word means a lot to your customers and instills trust in your business.
Gather information on your audience. Don't assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. Will they use cellphones more often than computers? What type of OS is on their mobile device? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.
Let your clients give feedback through your site. This builds up relationships with the customers. It doesn't matter whether the feedback is negative or positive. All customer feedback can help you improve.
For the most technologically savvy customers, include QR codes on all printed advertisements. Customers can then use their smart phones to reach your website and find coupons. Have the codes printed on posters, brochures, business cards and catalogs. The QR code provides additional information to people that are interested in your business.
Make sure any directions on your site are smartphone ready. Lots of people are using their mobile devices for GPS these days. Try to make it as easy as possible for your customers to find you. Your maps should be readable on any mobile device, as well. Use a Google maps link for exact directions.
Always include some kind of discount, coupon, or promotional code when you use mobile marketing. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. Make sure you r messages look good on all of the major mobile phone technologies - Android, Blackberry, and iPhone. It can also save time and effort if you write simple, non-customized messages that suit every platform. You want to keep it as simple as possible when you're designing your campaign.
Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, use a direct mail campaign to inform customers of an upcoming sale. Send an email a week before the event, and a text reminder an hour before the sales starts.
Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
If you are having a big event or a sal e on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. Some customers might not know that it's happening, or maybe they just forgot, so this reminder could increase your sales.
The suggestions given here have hopefully given you a basic understanding of how to utilize mobile marketing. It is important that you understand how to use the information you are given. If you focus on properly applying what you've learned, you will be able to successfully mobile market your business.
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