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Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
When you are creating your mobile marketing campaign, make sure to keep all platforms in mind. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign. If you want to be successful in your marketing venture, make sure that the scripting you choose works on all the major platforms.
Be sure to establish a presence on social networking sites. If you want your business to be more accessible, then this is necessary. Start by building a solid core before expanding your social media presence for your business. To begin with, set up a Facebook account and a Foursquare business page.
When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. Many people check email on mobile devices, so use this to your advantage.
Keep your message clear and simple. If you minimize the number of required clicks, you will increase your chances for success. A lot of users will get frustrated if they have to type on their mobile. Because of this you will need to keep the clicks and typing down to a minimum.
Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. A quiz or a game popping up on their phone is more likely to engage consumers than a plain advertisement. Use this effective strategy to gather feedback from consu mers, as well as provide them with a source of entertainment.
Your friends can be a helping hand when you are testing out your campaign. If you need unbiased opinions, you can hire testers.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is "people." Treat your potential customers with respect, even if they happen to be rude to you.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Mobile marketing is all about concise advertising.
Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. You can include certain promotional codes with the coupons that you send out. A specific tracking code links these promotions to your mobile website. Coupons are a great incentive to attract new customers and to reward loyal customers.
Send out more than one publication so that your audience has a better idea of what your campaign is about. For example, you can mail a flyer that tells customers about an upcoming event such as a 75% off sale. Try sending an email a week ahead of time and then send a text the day before.
When you include a link in your mobile marketing campaign, it is key that you link back to your mobile website for older cell phones and to your regular website for smart phones or tablets that can handle it. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.
If you think you can be successful in mobile marketing you can limit offers you give to the best ones. By doing this you make sure your customers don't get annoyed and actually get excited when they see a new offer.
Consider purchasing dedicated short codes rather than sharing codes. Although it can be expen sive -- approximately ,000 -- it is possible to link them to your brand. Over time, more and more people will see the short code and it will be linked to your agency. It is an affordable way to avoid any potential legal drama later on down the road. If the company that shares the code engages in unethical practices, you may be in trouble as well.
Try using dedicated short code. You will pay more, but your brand will be protected. It also gives you some legal coverage.
Do not begin a mobile marketing venture without being clear on what you want to accomplish. Set definite goals for your mobile marketing campaign. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Customers won't appreciate apps that do nothing but take up sp ace on their phones, and are unlikely to reward you with their business.
Do not overdo your use of mobile marketing, or customers may get annoyed. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. New customers and new business will be the likely result of your efforts.
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