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Are you struggling to design a mobile marketing campaign that includes all of the major strategies? Apply the tips from this article to become a successful mobile marketer.
Test your mobile marketing campaigns on every platform your readers will be using to view them. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. If there is ever any doubt, remember, it's easier to make your message shorter and simpler than it is to try and custom-fit them to every type of platform. In mobile marketing, it is important to remember that simpler is better.
Don't neglect your traditional online presence and put your website to use. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. This way, customers are able to conduct business with you from their cell phone.
Enlist the help of your friends and family to help with your mobile marketing campaign. If you are uncomf ortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
The key with mobile marketing is location. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. With mobile marketing, no customer is out of your reach. By remembering this fact, you can take your advertising to the next level.
Multimedia Messaging Services are fantastic for the instantaneous delivery of coupons and rewards. MMS can also be effective in capturing the attention of new customers. To help increase business you may wish to send promotional codes. The codes are then linked to your mobile site by using a tracking code. They can help to obtain new customers and reward your older ones.
The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Your existing prospects will most likely be more receptive to upda tes and text messages than newer prospects. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Many people are now checking email with the mobile devices, so emails should be mobile friendly.
Have QR codes on your printed ads for the more tech-savvy consumers. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. QR codes should appear on business cards, brochures, catalogs and posters. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Be sure to establish a presence on social n etworking sites. If you don't get your name now, you may find that someone else claims it and your account will remain hard to find. When first starting your business social media networking, stick to the basics and work from there. Get on Facebook and claim your business there. Next go to Foursquare to put a custom business presence up.
You may have been aware of the ability to offer free applications to your customers, but it also easy to create those applications yourself. You could create an app to help your customers select the product they need or learn more about a topic related to your industry. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.
For your mobile site, it's important to come up with ways to convey your information in as few words as possible. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable informati on they want. In the mobile marketing universe, brevity is highly prized.
Don't squander your customers' limited attention. Remember that your mobile marketing efforts need to be meaningful and have purpose. Each communication you have with your customer should be directed at promoting your business through the presentation of new information or opportunities for your customers or potential customers. Build customer loyalty by providing your customers with what they want.
When you link your mobile marketing ads back to your website, it's important to supply links that work for both older mobile phone browsers and the newer smart phone and tablet browsers. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. You need to be discernible from the competition.
Mobile-device friendly maps can be used on your website to entice local customers. Your maps can let them find your location quickly on their phone.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Follow the same principles you have used in your previous campaigns.
All mobile marketing techniques share some basic rules, though the specifics vary. The difference is their approach to technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.
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